The Omnibus Survey

survey 1The Omnibus Survey

The ONS is the leading producer of high quality nationally important statistics within the UK. The ONS Omnibus Service exists to provide others with a fast and cost effective way of collecting high quality information to the same standards as National Statistics without incurring the costs of setting up a stand-alone survey.

The ONS Omnibus Service is the only random probability omnibus survey in Great Britain. This means that information collected is truly representative of the population, unlike other methods used by our competitors. This allows for reliable estimates of precision, ensuring you make the right decisions with the data we supply.

All ONS Omnibus interviews are conducted face to face by highly skilled interviewers. This allows ONS interviewers to ask questions which may not be possible by telephone or online. A self completion option for respondents is also available for particularly sensitive questions.

As a producer of National and Official Statistics, ONS must adhere to the Code of Practice for Official Statistics. This Code exists to ensure that ONS meets the highest statistical standards, including those used by our Omnibus Service. This ensures that the methods we use consistently meet internationally recognised standards whilst always ensuring we minimise the impact of collecting data on our respondents.

questionWhat’s included?

The ONS Omnibus Service prides itself in providing:

  • 1,000 achieved sample size on average per month.
  • Simple, clear and transparent charging policy, with discounts provided after the first month of collection and further discounts based on question coverage.
  • Complete Flexibility – Whether you have 1 question or 40 we’ll work to meet your needs. You can also run questions for as long as you need to.
  • Over 60 classificatory variables (data breakdowns) are supplied free of charge. These include geographical, social and employment characteristics.
  • Free expert advice throughout to ensure you optimise your question design and analysis.
  • Monthly data collection for 8 out of 12 months.
  • We also offer questionnaire design, analysis and report writing services to accompany  our data collection services. This means that whatever your survey needs, ONS are able to meet it; whether small or large.

expertiseOur Expertise

As a result of this experience the information collected through the ONS Omnibus Service has been put to a wide range of uses over the years including:

  • Contributing to a range of National and Official Statistics
  • Monitoring, evaluating and developing policy
  • Evaluating the effectiveness of awareness campaigns
  • Measuring social and political attitudes
  • Monitoring social and behavioural changes in the population
  • Evaluating perceptions and experiences of public services
  • Coverage estimates
  • Piloting / testing questions in preparation for use in large scale surveys

The ONS Omnibus Service has a proven track record in gaining insight for evidence based development, monitoring and evaluation in:


We have collected information on a wide range of health subjects including cancer awareness, genetic testing for cancer, general health and key National Statistics on adults’ smoking and drinking.

57-512Economy & Taxation

The ONS Omnibus Service has been used to measure public perceptions of tax compliance and the tobacco tax gap (the difference between the amount of tax that should be received and the amount that is actually paid).


The ONS Omnibus Service is used to assess public attitudes towards electric vehicles; public awareness of changes to drug driving regulations; public experiences of, and attitudes towards, air, bus and rail travel.

atom-512Science & Technology

The ONS Omnibus Service is currently used to collect information for the annual ONS National Statistic on internet access. This measures the availability of public access to the internet as well as the frequency and methods of access. We have also asked questions on public attitudes to data sharing and social media.

Social & Criminal Justicegavel-512

The ONS Omnibus Service has been used to assess public attitudes to civil and family court fees. This measured public attitudes towards civil and family court fees and the levels of fees that people felt were reasonable.

EmailContact Us

The Omnibus team are always available to talk through your needs. Feel free to contact them at or by phone on 01633 455298.

informationFurther Information