Head of Statistics
The Market Research and Market Intelligence teams are the source of critical information and insight within Ofcom, providing data and analysis on the communication industries. They sit within the Strategy and Research Group and provide first-class analysis and insight of UK communications market developments that serve as the evidence base for Ofcom’s policy and regulatory work. We work collaboratively with other Ofcom teams and with external stakeholders to deliver Ofcom’s objectives. Our work includes leading the delivery of Ofcom’s annual Communications Market Report, Online Nation Report, Media Nations Report and advising on the development and analysis of consumer research surveys as well as new and innovative data sources.
Purpose of the role
To be effective in the next decade Ofcom needs to understand and utilise the data that powers the communications sector – our ability to deliver cutting edge market intelligence and market research will to a large extent depend on our ability to understand, manage and analyse large and complex datasets.
- user behaviour data is the currency of online business models and our ability to effectively understand and regulate online firms will to a considerable extent be rooted in how effectively we can interrogate vast datasets and make linkages between different datasets
- enormous amounts of data are generated about the performance of networks – our analysis last year of the mobile consumer experience used a dataset with over four billion data points
- content metadata drives the recommendation engines of video on demand and other online services
- developing new survey methodologies to incorporate online and smartphone survey completion and mixed mode methodologies
Alongside the Head of Analytics and Information, this role will provide leadership and development for the Statistics and Analytics team in SRG, scoping and overseeing its work programme, managing resource and developing colleagues.